9 Great Marketing Tools To Boost Your Business Online

Mike Percy
5 min readJul 31, 2022
9 Great Marketing Tools To Boost Your Business Online

There’s no doubt that a presence online, whether it’s social or website based or a combination of the two, can provide a variety of advantages. However, businesses cannot succeed without one.

People often use the internet to search for information, make purchases, and discover new services and products.

It’s essential to have your own website and social media accounts if you want people to be able to connect with you remotely.

However, setting up these accounts and posting information about your products and services is just the initial step. You also must build an online presence that attracts visitors to your website so they can receive updates about your company.

It’s great that there are a number of marketing tools to make this process simpler, so you don’t have to enter all this information again at different websites.

Here are 9 great marketing tools to help you promote your business and reach potential customers online.

Constant Contact

Constant Contact's Homepage. One of the best Email Marketing Tools around.
Constant Contact’s Homepage

There are over 80 million users on the Constant Contact marketing automation platform, showing how good their marketing tools are. The company provides email marketing as well as newsletters.

Small businesses and other organisations with limited resources can utilise its paid and free email marketing services.

Having a free email marketing service from Constant Contact is extremely useful for newcomers to online marketing.

You can use the platform to create and send marketing emails as well as manage email lists and create autoresponders.

Although the visual drag-and-drop interface makes it simple to use, Constant Contact’s paid email marketing service is better if you have a bigger list. Using analytics, you may track the success of your campaigns and send emails to a larger audience with this free email marketing service.

In addition to basic functions like sending emails at specific times, you can also automate them to be sent after someone subscribes to your list or opens an email.

Google Analytics

Google Analytics
Google Analytics

Google Analytics is one of the most widespread and popular analytics programmes available. With this programme, you can track your site’s traffic, including where visitors come from, how long they stay on your site, and what they are looking for.

This data can help you understand your audience better and improve your site in order to attract new and returning visitors.

You can use Google Analytics to track the performance of your advertisements and marketing efforts. This data can tell you which ads and strategies are most successful at bringing users to your website, allowing you to focus more of your efforts on these channels.

There are a variety of websites that can be utilised with Google Analytics. It is free to use and requires a Google account. You can track multiple websites from one account using this tool. It’s beneficial if you manage multiple sites and want to monitor their performance from a single location.

Google AdWords

Google Adwords (Google Ads)
Google Adwords (Google Ads)

AdWords (now just plain old Google Ads) is an online advertising platform that allows advertisers to promote their products and services on other websites.

Advertisements displayed at the top or bottom of a webpage as highlighted text or banner ads can be targeted to a specific audience through AdWords. Those seeking to focus their marketing efforts may find this tool useful.

Those looking for dog-walking services near your business’s location, for example, can be shown ads if you own a dog walking service.

With AdWords, you can create highly specific ads that are more prone to being clicked on by the people you want to reach. You may also choose to use branded ads to promote your company and website rather than a specific product or service.

Google Docs

Google Docs — Spreadsheets in the cloud.

Google Docs is a free word processing and spreadsheet application that provides both personal and corporate solutions.

With this tool, you can create and format documents, share them with others, and track changes so that everyone editing the document has the most up-to-date version. This tool is extremely helpful for website owners, authors, and anyone else who regularly creates content.

Business documents and information can also be stored and shared using Google Docs. Google Docs is simple to use and can be accessed from any connected device.

Automatic spell checking and an online dictionary are among the templates and tools it provides. You can also easily track modifications to documents and see who changed them and when.

MailChimp

MailChimp homepage.
Mailchimp Email Marketing

MailChimp is a company that provides marketing automation services. With Mailchimp, you can create and distribute newsletters to your customers.

You can use this tool to create company and product information newsletters, as well as to send out promotional offers and sales.

MailChimp provides both free and paid marketing automation plans. On the free plan, you can send newsletters to up to 2,000 subscribers and track their progress.

Furthermore, it provides basic marketing analytics, such as the number of clicks your newsletters receive and which links are most popular.

Paid plans from MailChimp allow you to send newsletters to a larger audience, track additional marketing insights, create custom workflows, and use more advanced marketing automation features.

Read the full list at Fresh Kit: 9 Great Marketing Tools To Boost Your Business Online — Fresh Kit

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